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The Point of No Return for DEIB: A New Approach in 2024


The year 2024 is poised to be a turning point in the realm of Diversity, Equity, Inclusion, and Belonging (DEIB). Several significant shifts have converged, challenging the traditional approach to DEIB and urging organizations to rethink their strategies. In this blog post, we will explore these transformative factors and propose a new approach to DEIB in the corporate world, emphasizing systemic and authentic change.

  1. The Legal Landscape:

  2. Dissatisfaction with DEIB Departments:

  3. Employee Attitudes:

  4. The Role of Diversity Officers:

Impact: A New Approach to Diversity

The business case for diversity is intricate, as organizations that merely pay lip service to diversity face public criticism for their inauthenticity. Recent examples, like Nike's support for Black Lives Matter while having low Black representation in their senior leadership, show the potential pitfalls of insincerity in DEIB efforts. The alternative of ignoring the topic entirely is not a viable solution, as it can lead to backlash and reputational damage.

Moreover, employees expect their organizations and CEOs to take a stand on DEIB issues. In 2024, companies that do not address these issues risk difficulties in attracting, engaging, and retaining talent.

The Path Forward: Systemic DEIB

In response to the evolving landscape, we propose systemic DEIB as the way forward in 2024. This approach shifts the focus from high-visibility, ad-hoc DEIB initiatives to embedding DEIB authentically into the foundation of organizations. Systemic DEIB consists of three core elements:

  1. Equitable Practices:

  2. HR Voice:

  3. Targeted Action:

Data plays a critical role in this process, helping organizations analyze talent sources, evaluate potential biases, and validate the impact of their targeted actions on their DEIB goals.


In 2024, organizations are at a crossroads regarding DEIB. The need for systemic and authentic change is clear, as businesses face shifting legal landscapes, employee dissatisfaction, and public scrutiny. DEIB remains an essential driver for business growth, and companies must consolidate their efforts to ensure that DEIB aligns with their core values and identity. By embracing systemic DEIB, organizations can navigate these challenges and drive meaningful and sustainable change in the years to come.


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